Wednesday, December 12, 2007

SaaS movement is a reality, not a fad

I attended a presentation by Jeff Kaplan of Thinkstrategies two weeks ago titled "SaaS today and in the future". He provided a convincing case that SaaS is a reality today. Furthermore, the market is driven by genuine user needs and changing preferences. SaaS/Managed Services may replace but can also augment existing processes. For SaaS, service reliability, lower TCO and greater ROI are critical. He advised companies to think strategically, but start small and expand incrementally.

Thinkstrategies has created a web-site that has a list of over 1900 SaaS companies in 80 application and industry categories. The gorilla among these is of course Salesforce.com.

Check out Thinkstrategies web-site for lots of insights and news, and Jeff Kaplan's blog is not only an excellent font of ideas, but also lists several other SaaS blogs.

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