"Who is afraid of Google" is the cover story in the Aug. 30, 2007 issue of The Economist. It is a superb article. We all agree that Google is in the data business: Between your search history (Google search), your mail (Gmail), browsing history (Google toolbar), your financial transactions (Google payments), your blog habits (Blogger) and all other behaviors reported by Adsense cookies and Google analytics, it can be argued that Google has a "complete" view of many of our online behaviors. It is becoming the custodian of a wide and intimate range of information about individuals.
We will soon find out what society will tolerate.
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