I am still reading Tom Davenport's "Competing with Analytics". Now comes this book mentioned in last week's Newsweek: Ian Ayres' "Supercrunchers". Add this book to my reading list.
Ayres' thesis is that increasingly, expertise and intuition will be replaced by objective, data-based decision making, made possible by virtually inexhaustible supply of inexpensive information.
Do Amazon's computer's know what we'll like even before we figure it out for ourselves. A couple of examples in the Newsweek article are intriguing: - Are some auto dealers already using data to calculate just how far they can push their customers on price and loan rates? - Are airlines using an algorithm to predict which customers are most vulnerable to being lured away by a competitor and give them, not the airline's own customers, priority in rebooking?
Think of examples in your own business? Your thoughts?
Newsweek also provides a book review
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